How did you become the Savvy Sister that you are today?
I grew up in Davis, CA and lived in San Diego for about 7 years while in school at SDSU and starting my career in events! I knew from a VERY early age that I wanted to own my own business in wedding planning so basically everything I did leading up to launching my company put me on the path for that. After testing out living in SF I quickly realized that Sacramento was where I wanted to launch and where felt like home to me. In April 2015, I Iaunched my company, then "Events by Rebecca" and in March 2020 (during the start of COVID) I rebranded to Becca & Co. SUCH a better fit for me - I've gone by Becca my whole life and have a bada** team of women surrounding me on this journey. Plus I was launching my business coaching side of the business so it seemed like the perfect fit to do that all at once! It's been the BEST decision.
What keeps you going when things get tough?
My why has two layers, one that has been my why since I was a little girl. And one that has developed as I've grown into the role as "mama" and "wife".
1. Growing up I watched a lot of women around me look to the men in their lives for all their financial "freedom". And watched it be held over their heads, walking on eggshells at all times for something as simple as grocery money or school supplies for their kids. I didn't know it consciously at the time but it was something that was ingrained into my memory and fueled my work ethic. To not have to depend on someone else for my own stability... that's a HUGE piece of my why.
2. After I had Shane, my 2 year old son, my entire perspective changed. It wasn't just stability for me, but now also for this innocent little guy who stole my heart. And now my growing family. To be able to provide financial freedom while doing something I feel called to do on a deep level is truly, in my opinion, the American Dream.
What's one of the biggest lessons you've learned since starting your own business?
Set CLEAR, concise boundaries and expectations with my clients from the start. Communicate them directly so the client knows EXACTLY what to expect when they work with me, when my days off are, how long it'll take me to get back to them, all those things. I was pretty much leaving it open ended in the start which led me to clients thinking they could text me at 10pm on a Tuesday night and I was the one behind or ignoring them if I didn't get back to them at night. Don't do that!
Oh and have an attorney review your client contracts from the start lol!
If you could go back in time, what advice would you give younger you?
Sounds cliche but it's true - never just try to mirror someone else's business and success. You business is your own because YOU are in the driver's seat. What you have to offer is beautifully unique and needed - stick to that, who you really are.
What are three of your greatest strengths?
1. Calendar Blocking! I LIVE by blocking out my time for literally everything. It's the only way as a business owner, wedding planning, mama, wife, and friend to empower me to "do it all". No joke, I add "eat and take a walk" to my calendar to hold myself accountable.
2. I'm resilient and can always figure it out. When COVID hit, and everything that came from it led to a path of destruction in the events/wedding industry, I easily could have given up. Let it defeat me and "sink". Which I'm human so of course there were/are days that unfortunately, that happens. BUT overall I instead CHOSE to find the opportunities. They ARE there... and work those. It's been huge for my business.
3. I'm incredible empathetic. Almost to a fault honestly. But if you're going through it, I will find out and I will ALWAYS be there for whatever you need. To listen, to game-plan, to cry, to... do anything that you need. I'm your girl. I was always told I was "too sensitive" as a kid/young adult and it would make me feel dumb or like I was doing something wrong. But now? I take it as a freaking compliment. Heck ya I'm sensitive... the world needs more of that. We could care about each other and how each other feels a bit more.
What's your go to stress reliever?
Get outside and exercise. Of any kind. Sometimes that's a hard spin class, sometimes that's a good stretch or a nature walk with my family. Works EVERY time.
What's something you're currently celebrating?
I'm grateful for my backyard. Being pregnant with a toddler running around while owning a small business in events during COVID has been... well. FREAKING HARD. My backyard is my oasis. It's a place my son can keep being a kid and where I can "get away" when I can't safely "get away" right now. I don't know what I would have done without it this last year, it's been my saving grace. I feel so blessed to have a roof over my head that provides some peace during this crazy time, not everyone has that.
Follow Becca on Instagram! @thebeccaandco